A unique 3-day behavioural science executive education programme.

Next Episode #7 on 26-28 May 2025 now open for registration. Discover how to effectively create sustainable change and growth by applying behavioural science and decision science insights, guided by leading experts from:

Affective Advisory
Behamics
ETH TIM Group

At a glance

A unique 3-day executive program in behavioural science tailored for decision makers, policy experts, and project leaders eager to drive real-world impact.

A comprehensive curriculum, covering core theory and practical applications in private, public, and non-governmental contexts.

An exclusive international cohort limited to only 15 participants, convening in a world-class executive education setting in Zurich, Switzerland.

  • Relevant theories and practices

    “Above all, I appreciated the discussions with participants and experts that related topics from presentations with challenges and strategies for approaching them. I’d recommend the program as an opportunity for identifying creative applications and combination of Behavioural Science with other practices.”

    - Azul, Design Manager, McKinsey
    Academy Alumni Spring 2022

  • Inspiring exchange and network

    “I gained extremely valuable insights into human judgement and decision making. The discussions with the lecturers and fellow participants were stimulating and opened up inspiring new perspectives. I’d highly recommend this programme to anyone interested in applied behavioural science and in joining a vibrant network of like-minded practitioners.”

    - Simon, CEO, CYP
    Academy Alumni Spring 2022

  • Applicable insights and tools

    “Compact, competent, concrete - the Academy provided a great mix of theory and application, taught by real experts from academia and practice. The three intensive days with captivating inputs and enriching cross-sector discussions have provided me with new methods and tools that I can directly apply in our innovation lab.”

    - Michael, Innovation Architect, Ex-Mobility
    Academy Alumni Spring 2022

  • Rewarding experiences

    “Easily some of the best days I invested in learning this year. My motivation to attend the program was to revisit the art and science of behaviour change, which lies at the heart of any transformation that we drive in organisations. (…) Torben, Stefano and Thilo, together, with several other experts made this a meaningful, enriching and super-fun experience at the gorgeous Villa Hatt, ETH!”

    - Vir, VP Talent & Learning, Schneider Electric
    Academy Alumni Winter 2022

  • Deep Insights & Learning

    “I am very grateful to have participated in the academy. I was hoping for an overview as well as deeper insights and learnings in behavioural science and I was not disappointed. The organisation of the lectures, group discussions, the intimacy of the group and location all add up to a super experience! I am looking forward to applying certain learnings both professionally and privately (…)”

    Academy Alumni Spring 2023

  • Knowledgeable speakers and discussions

    “I would highly recommend this programme as a place to start if you are interested in Behavioural Science, or if like me you want to consolidate and expand your current knowledge further. I gained so much from having 3 days to focus, which was enhanced by the wonderful setting, knowledgeable speakers, and open minded and insightful discussions.”

    Academy Alumni Autumn 2023

Lecturers

Our lecturers and trainers are renowned experts, applying, researching and teaching behavioural science insights in private, public and non-governmental organisations.

Torben Emmerling

Torben is the Founder of Affective Advisory, Chief Behavioural Officer of Team Farner and author of the D.R.I.V.E.® framework for behavioural insights in strategy and policy. He is a Board Member of the Behavioural Insights for Better Politics and Societies (BIPS) Initiative and the Global Association of Applied Behavioural Scientists (GAABS), and a ETH-lecturer and HBR-published author.

Stefano Brusoni

Stefano is Professor of Technology and Innovation Management at ETH Zurich. He is Associate Editor of the Strategic Management Journal and served as Program Chair of the Behavioral Strategy IG of the Strategic Management Society. Stefano holds a PhD in Science and Technology Policy from University of Sussex. His current work at ETH focuses on the analysis of obstacles to innovation and change.

Thilo Pfrang

Thilo is founder & CEO of behamics, applying Behavioural Science to analyse and improve customer experience online. He has a PhD in Behavioural Economics from University of St.Gallen and more than 10 years experience in advising organisations in consumer psychology and digital marketing. Thilo is a lecturer in Digital Marketing and Behavioural Economics at renowned institutes.

Zorica Zagorac-Uremović

Zorica is a Senior Researcher at the Technology and Innovation Management at ETH Zurich, studying the cognitive abilities involved in creative problem-solving and adaptive leadership. Zorica holds a PhD from the University of Liechtenstein and has worked several years as retail marketing and category manager in the machine engineering and textiles industry.

Indicative Programme 2025

The fast-paced curriculum covers a comprehensive intro to Behavioural Science, including keynotes, workshops and discussions tailored to a small cohort.

Day 1

Core Concepts of Applied Behavioural Science & Neuroscience

Foundational concepts and theories in applied behavioural science and neuroscience.

  • Welcome & Introduction to the Academy

    Coffee & Networking Break

  • Introduction to Applied Behavioural & Decision Science

  • Behavioural Challenges in Organisations I: Identifying Behavioural Challenges

    Lunch Break

  • Driving Innovation & Change with Behavioural Science & Neuroscience

    Coffee Break

  • Changing Behaviour with Nudging & Choice Architecture

  • Behavioural Science in Action - Real World Case Studies by Guest Speaker I

Day 2

Strategy & Policy with Behavioural Science and Artificial Intelligence

Strategy, policy and communication from a behavioural science & AI perspective.

  • Applying Nudging & Choice Architecture: Tools & Case Studies

    Coffee Break

  • Experimentation in Organisations: Methods, Tools & Approaches

    Lunch Break

  • Behavioural Challenges in Organisations II: Strategies for Target Audiences

  • Behavioural & Data Science & AI Online: Applications in Digital

    Coffee Break

  • Platform Architecture & Strategy: Technology & Behaviour Change

  • Behavioural Science in Action - Real World Case Studies by Guest Speaker II

Day 3

Change Management on Individual and Team Level

Behavioural science applications in relation to change management on an individual and team level.

  • Choice Architecture & People & Management: Group Decision Making

  • Coffee Break

  • Behavioural Challenges in Organisations III - Leading & Starting Projects

    Lunch Break

  • Cognitive Flexibility I - Intro & Reflective Discussion

    Coffee Break

  • Cognitive Flexibility II - Individual Application in Practice

  • Recap, Outlook & Discussion

    Networking Drinks

Location

Meet and study at the wonderful ETH Villa Hatt in Zurich Switzerland.
Enjoy world-class training facilities and breath-taking views.

ETH Villa Hatt
Freudenbergstrasse 112
CH-8044 Zurich, Switzerland

Open in Google Maps

Registration

Register your limited seat for the next episode of the Applied Behavioural Science Academy now.

Course Date: 26-28 May 2025, Zurich Switzerland

Course Fee: CHF 3’333.- includes three-day course, learning materials, food & beverage at the Villa

Registration: Limited to 15 seats, all applications are reviewed and accepted on a rolling basis.

FAQ

We have summarised some of the most frequently asked questions below. Please do not hesitate to reach out in case you need any additional information.

  • The Applied Behavioural Science Academy is designed to provide innovative insights and applicable tools for executives, policy makers, marketing, tech, innovation and design leads, project managers and thought leaders. There is no formal qualification requirement. Candidates ideally have at least three to five years professional experience in private, public or non-profit organisations.

  • No previous knowledge in Behavioural Science is required. This course is actually specifically designed for leaders with no or little knowledge of Behavioural Science. During the first day, we will cover a comprehensive introduction to Applied Behavioural Science, before we deep dive into more complex concepts and applications.

  • The primary course language of the Academy is English. Depending on the cohort, some sessions and panels may also be made available in German.

  • The Applied Behavioural Science Academy is a full-time course spanning over three consecutive days. Lectures and panels take place from 9:00am until 6:00pm and include lunch, coffee and networking breaks.

  • Every participant receives a certificate of participation after completion of the course, stating content and length of the course. Please note that this certificate is issued by the three organising lecturers affiliated to three leading organisations. However, it does not constitute an official certificate or degree of any academic institution.

  • At the moment, we only offer in person courses, delivered in a world-class location in Zurich Switzerland. We look forward to connecting with participants from a wide range of backgrounds interested in Applied Behavioural Science. At any time, we will of course make sure to follow the current Covid-19 guidelines by the Swiss Ministry of Health (BAG).

  • We deliberately keep our cohort sizes small to ensure the best learning and networking experience. One cohort will not hold more than 15 select participants. We recommend to sign up early to register your place in the Applied Behavioural Science Academy.

  • The course fee is CHF 2’980.- or EUR 2’980.- respectively. We accept payment in Swiss Francs and Euros and will send you an individual invoice to be paid before the start of the programme.

    The course fee includes three full days of teaching by leading practitioners and researchers, several keynote presentations, panel discussions and networking opportunities. It also includes three lunches and daily coffee breaks at Villa Hatt.

    Additional expenses (e.g. accommodation, transport and additional activities) have to be paid by the participants. We will be happy to assist you in organising a comfortable journey and accommodation.

  • If you want to be part of the next cohort, please fill out the Registration form above. We will then contact you with further information. Thank you.

  • The Applied Behavioural Science Academy is designed for individual participation.

    We also offer tailored workshops, trainings and research programmes in Applied Behavioural Science for organisations and teams, both in English and in German. Please contact academy@affective-advisory.com for more information or visit our website. We look forward to hearing from you.